MS Society
by Rachele on Mar.27, 2010, under Marketing, Video
MS Society – MS Awareness Week’s: Move Lives, Give Five campaign
Motivated by the success of the Untied Way’s “Give5Now” campaign, the VP of Marketing wanted to create a micro-donation video to be released during MSAW that stressed the importance a $5 donation would make. With staff already overworked, I stepped up to the plate. I was given a contact list of supporters, some nationally branded video and a camcorder. I made some phone calls and was on my way to conduct the interviews. After I recorded the interviews, I edited in some video and typography from the National Chapter and launched the “Move Five, Give Lives” donation video. I received the “Bright Award” from the MS Society for my ability to effective implement their marketing strategy.
