Rachele Cermak | Life Stream & Portfolio

The Untiedt’s farm thousands of acres of land in the Waverly, Minnesota, area. Jerry Untiedt hired me in May 2009 to photograph their farm during the seasonal progression of growth. After compiling these photographs, Jerry asked me in January 2010 to complete the second phase of his marketing plan and create a website for him.

I took the lead on design and project management and secured a developer to build the Drupal powered website. While designing I knew the photos I took needed to find a home – actually multiple homes – on the site. I took over 48 GB of photos during the six months of documentation. The design also needed to immediately communicate what their unique selling point is – “We Grow For You!” The site had to be about sincere interactions since in their direct marketing at roadside stands they constantly explain why their products are superior. This knowledge could not be lost on the site and had to have a space allotted to share it.

Thus www.UntiedtsWeGrowForYou.com has the ability to store a photo gallery for each product they grow, include a rotating home page slide show to promote what’s hot that week, visually share information about growing methods, crop time lines, different locations, employees and a publicly open stream of photographs for news articles. The site includes a blog and Twitter feed so that people can read about seasonal updates or those more timely posts – found simply on the home page.

The fully functioning site launched May 2010. My design changed a bit from the PSD files to what the Drupal site ended up looking like but the functionality I intended for it to have remained intact. I’ll be posting photos of my design soon. But for now,
View the Site.

This year’s season started so early Megan hasn’t had time to add all of the page content or photography, but the ability exists. This site can walk a user through what farming means to them. It can visually share their growing methods, passionate staff, and where to find their products. This site will allow them to truly share, through the digital interface, what growing for you for the last 40 years has meant.

I designed, developed and launched the Market Flowers Web site in spring 2008. The owner, Scott Barriball, said he needed a way to promote their do-it-yourself floral program. They wanted the design to capture what selling at the Market flower stands feels like, but also wanted to stick with a minimalistic and very organized design.

Besides designing the site, I also was hired to shoot the flower glossary photographs. The goal was to create the most descriptive floral image gallery so that other sites would be motivated to link to Market Flowers.

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I was also the lead on branding Market Flowers. Read more about the Here.