Rachele Cermak | Life Stream & Portfolio

The Process – Inclass Band

As part of my Media & Pop Culture class at the U, students signed up to take on different roles like photographer, emcee, promoter, etc., required to produce and promote a show. I signed on as videographer. Here is the outcome of what I recorded along with three other angles which I assigned the camera-people to shoot. In post-production, I compiled all of the footage and edited the music video.

In spring of 2008 Scott and Diane Barriball came to me with the desire to have me launch a Web site for them and develop their brand.

Throughout our creative meetings they continued to say, “We want things simple!” They knew their customer base and their competition – complicated buying or time consuming hassles was not what they or Market Flowers was about. They also knew that what they had to offer was different. Do-it-yourself flowers! None of the local competition was doing it. After hours of kicking great ideas around we came up with the tag line: Redefining the way you buy flowers.

Their colors had to pop to grab attention, so I composed a branded color scheme of a high contrasting orange and green combination. Never forgetting their number one stipulation, I designed a simplistic iconic flower they could use on business cards, magnets, stickers and still be small enough for them to place on pens and even as the favicon image on their Web site.

The versatility of their design helped them reach their goals for their branding. The colors convey the feeling of the Market. The logo makes the audience feel refreshed and relaxed. While the whole time never complicating their Web site or print materials so their potential customers immediately know, “Buying with Market Flowers is as comforting as feeling the morning sun beams on my face as I stroll through the Farmers’ Market aisles.”