Rachele Cermak | Life Stream & Portfolio

MS Society – MS Awareness Week’s: Move Lives, Give Five campaign

Motivated by the success of the Untied Way’s “Give5Now” campaign, the VP of Marketing wanted to create a micro-donation video to be released during MSAW that stressed the importance a $5 donation would make. With staff already overworked, I stepped up to the plate. I was given a contact list of supporters, some nationally branded video and a camcorder. I made some phone calls and was on my way to conduct the interviews. After I recorded the interviews, I edited in some video and typography from the National Chapter and launched the “Move Five, Give Lives” donation video. I received the “Bright Award” from the MS Society for my ability to effective implement their marketing strategy.

Video Production

Meet the Vendors – Minneapolis Farmers Market

Video can be a very successful way to build an online community. Users can submit videos of themselves showing their loyalty to your brand, they can be recorded of people interacting with your product or simply be used as a way to hype a new release. Since the MFM is more of an association that doesn’t have any merchandise, I decided that the “product” we wanted people to be sold on is our vendors! I grabbed my camera and started recording. I conducted each interview, thought of every shot, edited and exported it to YouTube. Here is the first part of a series to come:

The Process – Inclass Band

As part of my Media & Pop Culture class at the U, students signed up to take on different roles like photographer, emcee, promoter, etc., required to produce and promote a show. I signed on as videographer. Here is the outcome of what I recorded along with three other angles which I assigned the camera-people to shoot. In post-production, I compiled all of the footage and edited the music video.